Business Analysis

Introduction Hello Kitty, an icon recognized by a significant portion of the global population, has been a fixture in popular culture for decades. Sanrio, the Japanese company behind this beloved character and a host of others, has built a vast empire based on the appeal of cuteness, or *kawaii*. From stationery and plush toys to…

Introduction Hello Kitty, the globally recognized feline without a mouth, has become synonymous with the Sanrio brand. For decades, Sanrio has captivated hearts with its cast of cute and lovable characters, from My Melody to Kuromi, establishing a powerful presence in merchandise, licensing, and even theme parks. Sanrio’s impact is undeniable, with the company’s brand…