Big Challenges Facing Sanrio: Beyond Hello Kitty
Introduction For many years, the identify Sanrio has been synonymous with kawaii, a tradition of cuteness that has captured the hearts of thousands and thousands throughout the globe. From the long-lasting Whats up Kitty to the perpetually lazy Gudetama, Sanrio’s characters have change into cultural touchstones, adorning every part from stationery and clothes to airplanes…